We facilitate export services


Empowering Business Support Organisations (BSOs) to become internationally qualified and trusted trade promotion agencies.

We facilitate sustainable trade.

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO) with the frame work of its economic development cooperation.  As of 2017, SIPPO is implemented by Swisscontact, a business-oriented Swiss foundation for international cooperation and development

Through SIPPO’s network of international and national experts, the programme aims at supporting BSOs to increase their export promotion capacity and service provision to export-ready companies. The programme is a powerful tool in promoting sustainable trade in 11 countries and 6 sectors: Fish& Seafood, Processed Foods, Natural Ingredients, Technical Wood, Value-added Textiles and Sustainable Tourism.

SIPPO supports BSOs through tailor-made capacity building in two areas: 
1) Improving BSO Market entry activities 
through capacity building in market intelligence, trade fair participation, selling missions, buyer missions and study tours, and

2) Institutional Strengthening of Business Support Organizations (BSOs) 
through Strategic planning and positioning, Project Cycle Management and Knowledge sharing and learning.

BSOs are capacitated at their own speed and ownership is placed entirely in the hands of the service provider: BSOs who want to explore and improve access to new markets and opportunities for their export-ready companies to undertake these “last mile services” activities.

SIPPO thereby enhances BSO member companies’ performances in export and thus contributes to increased income and more and better jobs

Indonesia has an abundance of natural and human resources, giving it great potential to become an exporting country for global and regional markets. The production and marketing of sustainable agricultural, forestry and marine products can make Indonesia a highly competitive producer country in the global marketplace.  However, many Indonesian entrepreneurs currently export raw materials with no added value. In addition, many BSOs require capacity building to increase their expertise about international business, including trade exhibition management procedures, trade missions, and study tours.

SIPPO has been in Indonesia for more than 15 years to support export promotion services. Indonesia is well-known for its natural resources such as natural ingredients, seafood and forest-based products. Indonesia has been able to increase its place in the global value chain through increasingly exporting value-added products. At the same time, the need and demand for natural and sustainable value-added products is increasing rapidly in the global market. With regard to this phenomenon, Indonesia is ready to tap into the global markets with the aforementioned value-added natural resource products. Especially in forest-based products, Indonesia is one of the most advanced countries which has implemented the tropical timber legality verification system under FLEGT accepted by EU countries. SIPPO Code of Conduct


Business Support Organizations open the doors to world trade through their services to exporters.

We support BSOs to improve their services for exporting companies, and to strengthen their own institutional set-up, as well as connect them to an extensive network.

In our partner countries, we build the capacities of Business Support Organizations (BSOs), such as export promotion boards and sector-wide associations. We will support them so that they can provide high-quality services to their client companies and members in the areas of market intelligence, B2B matchmaking, and networking. In this way, we give assistance to embed export promotion within national structures of our partner countries while supporting reliable sources for your benefit.

SIPPO works with partners that are committed to the sustainable trade of goods and services, i.e. socially responsible and environmentally friendly, in accordance with our Code of Conduct

Currently, SIPPO offers technical assistance that can help BSOs in several areas:


Learn how to access, share and update knowledge and information to build your activities on the existing knowledge and experience. Profit from our large network of contacts.


Learn to define your role in export promotion within your sector and country through a strategic and focused approach.


Learn which markets to target and how to connect your companies with buyers, through the organization of trade fair participations, selling and buyer missions, study tours, and combining them with on-site visits.


We help you assess, and provide tools for, your project and performance management.


SIPPO Indonesia is managed by a team highly committed to export development with practical knowledge of international Business.

SIPPO in Indonesia is managed by two highly qualified staff members with an understanding of private sector development. SIPPO as a BSO facilitator, works with BSOs to improve their capacity by providing trade show, sales and buying missions, B2B matchmaking services, and study tours to members. BSOs could eventually also provide training on export related subjects to Indonesian entrepreneurs.

Sutrisna Abhi

Export Promotion Manager

Aris Darujo

Country Representative


Indonesia has an abundance of natural resources and the export potential is promising.

The current global market trend is for goods that are sustainably produced, have a clear chain of custody, and are socially responsible. SIPPO in Indonesia focuses on three sectors that are able to meet these trends, and can also have a positive impact on the employment and income of the people in Indonesia.

Natural Ingredients

Indonesia is abundant with fertile soils and is a major producer of a wide variety of tropical agricultural products for the global market.

The global market demand for organic spices, essential oils and extracts used for food, cosmetics and medicinal products is high. The production of such natural goods can provide income for the people and protect biodiversity.

The Indonesian Essential Oil Concil (DAI) and the Ministry of Industry of the Republic Indonesia are supported by SIPPO to increase their export promotion knowledge and access to market of their emerging members and clients

Technical Wood

The global demand for sustainable technical wood products is growing rapidly. Technical wood business based on fast growing tree species planted in community forests will contribute to poverty alleviation. Community forests play a major role in increasing income for small farmers and reducing tropical deforestation. Technical wood products from Indonesia are made of sengon wood, jabon wood, rubber, balsa, cotton wood and bamboo.

The Ministry of Trade of the Republic of Indonesia and the Indonesian Light Wood Association (ILWA) are supported by SIPPO to enhance their service provision to Indonesian wood producers in accessing global market.

Fish & Seafood

Indonesia is one of the largest fishing nations in the world and has for decades been the country with the largest seaweed cultivation. Indonesian seaweed farmers and entrepreneurs have special expertise in harvesting seaweed, which is then processed to become value-added products from hydrocolloids such as carrageenan and agar. This industry benefits communities living along Indonesia’s 81,000km of coastline by providing alternative income-generating jobs and reducing illegal fishing.

SIPPO supports the Ministry of Marine Affairs and Fisheries of the Republic of Indonesia to further develop their export promotion capabilities, so that  fish and seafood from producers who apply good fisheries farming practices can reach global markets

Partner BSOs

SIPPO is currently identifying future partner BSOs to cooperate with in the relevant export sectors. We foster sophisticated services for export-ready companies.

Together with the UN body of the International Trade Center ITC (, export promotion boards and sector associations are being assessed in 2017 to identify potential for improvements in their export promotion services. This involves interviews related to BSOs export promotion services, organisational structures, quality management and performance management, as well as export and sector strategies.

In the upcoming months, our partner BSOs will be published here.

Indonesia Essential Oil Council

Indonesia Essenstial Oil Council  is a national private association that aims to support & assist essential oil business players both at the company and individual level to further develop their products & market access. (



Successful 2nd Indonesia Lightwood Cooperation and Forum (ILCF) and Indonesian Lightwood Pavilion 2017


The Ministry of Trade Indonesia (MoT) and SIPPO, in collaboration with Import Promotion Desk (IPD) and Fairventures Worldwide, have successfully promoted the 2nd ILCF with a lightwood pavilion at the Trade Expo Indonesia (TEI) from 11 to 14 October 2017


In collaboration with its partners, SIPPO organizes appropriate international events. Check this section regularly and register for tailor-made matchmaking and networking activities.

Events include study tours, business meetings between customers and suppliers, training for trade fair presentations, workshops for the efficient approach to the export markets and other events that enable companies to enhance their business export skills.